Pre-Fall 2019

Summer Poet

The American contemporary artist John Mason is the overall inspiration for Heart- mades Summer and Pre-Fall 2019 collections.

John Mason is known for his geometrical clay sculptures where he is focu- sing on combining the concept of rotation, symmetry and the integration of colours and form. His way of combining the natural colours from clay with the dynamic shapes create a very rough and minimalistic look.

In contrast the Summer and Pre-Fall 19 collections is also inspired by the soft summer light, the sense from dry owers and a slow poetic mind that reminds you of the south of France.

In the Summer 19 collection the light transparent fabrics, dusty colours and ow- ery prints gives a feminine look that lead your mind towards romantic summer evenings.

The colour palette goes from dusty rose, bright pink, clear orange to optic white all in a soft mood that creates a very feminine look.

The feathery and drapery shapes of dresses is perfect for any summer party and for the cooler summer nights you can style it together with the soft boucle’s.

When the days are getting shorter, the shadows are getting longer and a colder wind embraces you – the fall is on its way.

For the Pre-Fall 19 collection you get warmer and more burned colours that goes from burgundy to yellow and ember with electric blue details.

The prints are tone in tone with ower and feather motifs that give a calm and light feeling to it.

The mix of fabrics like heavy knit, light silk and rough denim gives you a casual, yet luxurious summer look.

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